vrijdag 19 december 2008

Two 2009 focus areas: 'Crowd' and 'Cloud'

In turbulant times sometimes it's hard to focus. I've set my mind for 2009 on two phenomena: The 'crowd' and the 'cloud'. Different as they seem, the closely related they are.

Let me start with 'crowd': People have talents that want to be heard. Up until now those talents had difficulties in reaching the public. TV, radio, books and other traditional media were both an opportunity and a barrier. Opportunity for 'reaching an audience' and 'barriers' in the sense that lots of management, rules and control stand in the way. That's history. People don't need traditional media anymore to be heard. Blogs, Youtube, Twitter and other social media make it possible to reach tens of thousands of people. The crowd will judge. If its a good idea you'll be followed. If it's not, you're unfollowed. The bare essence of talent is valued by the public itself and no single managementlayer or control is in between. The crowds will tear down traditional institutional models. The power of the crowd and it's potential is unimagineable.

Second is the 'cloud'. This phenomena is changing the way we implement and use IT dramatically. Every single information system will eventually move to the cloud for two reasons. First it is ridiculous to pay and take care of systems on a small scale like an 'organization'. There is simply not enough money and not enough resources. Second, ideas need to be spread to be succesfull. People need to connect with other people, inside AND outside the (traditional) organization. Talent needs to find other talent quickly and without any restriction. 'Owning' systems on an organizational level will seem ridiculous in a decade from now. The 'cloud' will take care of most of the functionality in the near future. Ict-companies have to (re)-position themselves in the cloud, or otherwise ....

The unlocking of the crowds' potential is one of the first cloud-achievements. Not only polar-ice is melting, institutions are melting as well. Organizations will turn into organisms that do what needs to be done. Reputation will outstrip the importance of money. Motivation will beat control. Inspiration will be the new powersource and trust the new currency. I'm glad to be part of that revolution.

2 opmerkingen:

Marc zei

Well that's an excellent article Arthur, and I'm excited to live in this time period as well!

Rick Mans zei

I tend to disagree on the cloud thing, however it could be an interpretation issue from my side.

Moving your information systems from your local or co located data center to the Cloud (e.g EC2) is far more expensive than keeping it outside the Cloud (http://blog.jamesurquhart.com/2008/11/do-your-cloud-applications-need-to-be.html)

However I do strongly believe in the end of information systems as we now know them and replacing them by a mesh of services (SaaS which often resides in the Cloud). This will stimulate re usage of services and create the option to pay less for more (from the customer perspective) or to sell more from less (from the service provider perspective). Either way (and perspective ;)) SaaS has a big future.